NUST Alumna Becomes First Pakistani To Stand Amongst Global Finalists For Lexus Design Award 2020


In her way breaking achievement on the world stage, Ms. Aqsa Ajmal – an Industrial Design move on from the NUST School of Art, Design, and Architecture (SADA) – has stood out as truly newsworthy for holding onto an opening among the 6 worldwide finalists for the renowned Lexus Design Award. Her marvelous success, with her novel undertaking ‘Interest,’ has rendered Ms. Aqsa the solitary respect of being the main Pakistani to accomplish the achievement.

Lexus reported the 6 finalists for the Lexus Design Award 2020 in the most recent seven day stretch of January, from a record-setting 2042 sections from around 79 nations. The proposition was chosen based on their appearance of the three key standards of the Lexus brand – Anticipate, Innovate, and Captivate – with an accentuation on the structure that prompts a superior tomorrow.

Aqsa’s last year venture ‘Pursuit’ is a sewing machine solely intended for outwardly weakened individuals with low-salary foundations. The machine is ergonomically planned and being created with unique inserted highlights to empower distinctively abled people to work it with no issue, and, in this manner, win an occupation for themselves and their families.

In the wake of going to a 3-day selective mentorship workshop in New York, USA, in the most recent seven day stretch of January 2020, Ms. Aqsa is right now taking a shot at her model under the supervision of co-designer Mr. Jawwad Zaidi, HoD Industrial Design at NUST SADA. She will feature her model, alongside models of other 5 finalists, at the Milan Design Week in Italy, probably planned to be held in April 2020. Every finalist has gotten a measure of over USD 25,000 to take care of model generation costs.

First propelled in 2013, the Lexus Design Award is a global plan rivalry that objectives exceptional makers from around the globe. The honor looks to encourage the development of thoughts that can conceivably add to social elevate.


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